A media contact list is essential for a fast communications response. This list should include contact information for regional and local print, television, online, and radio news outlets (including e-mail addresses, social media presences, fax numbers, and after-hours news desks). Include ethnic and community media, such as Spanish-language radio stations and ethnic community newspapers, cable access channels, and blogs. Whenever possible, keep track of contact information for specific reporters. Frequently update the information and check to make sure that the list is accurate.