Think back to the video of the unfolding crisis. In the face of such an event, the public needs an immediate response from public health. But what if that response is significantly delayed because the agency:
You can prevent this worst-case scenario if you have an Emergency Risk Communication plan in place. It serves as an immediate guide to all the tools, information, resources, and personnel you will need to communicate effectively during a crisis.
By referring to your ERC plan, you and your team will immediately know the following information:
Once you’ve made your ERC plan, don’t just file it away until a crisis hits. Continually update your plan and use it whenever you have emergency preparation drills or practice.