Section Summary
In this section, you learned about strategies for working with the media, including:
- Providing information to journalists fairly
- Respecting deadlines
- Taking time and space limitations into consideration
When working with reporters:
- Build relationships with them before disasters strike
- Make sure that they get the facts they need during the disaster
- Never go “off the record”
You can exert control of the story if you are concise and stay on message:
- Flagging, sign posting, and bridging are techniques for highlighting your key messages
- Prepare in advance for interviews
- Remember that your body language significantly influences how people receive your message