You make your first call, and as the reporter starts to ask detailed questions, you realize that you don’t know what information has been cleared for release. You answer the question in vague terms, which clearly frustrates the reporter. After you hang up, another call comes in from a competing news agency.
Listen to the reporter’s call.
You quickly redirect the call to the public information officer. It’s clear that you need to get to work on messages in preparation for a press briefing that will include all the media at once.