You send your friend the email from your boss. After all, the message was cleared by the public information officer.
Your friend posts it to her blog, citing a public health professional who works in the communications section of the health department as her source. You realize your mistake when you walk in the office the next morning.
You didn’t run this by the public information officer, and now your PIO is getting an earful from the other media outlets for not being open with the information. At least one reporter is now accusing the health department of willfully holding back information.
In addition, area hospitals report that their emergency departments are filled with people who heard about the sick people and are concerned that they may have the same disease.